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ABOUT US
DO RIDICULOUS.
BE HUMBLE.
The Dukes brand was created to uplift people, promote American football & give back.
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SPONSORED ATHLETES
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COUNTRIES REPRESENTED
OUR GOALS
Promote to Schools
We work with schools around the UK to teach and create inclusive programs. We also connect schools with NFL programs.
Educate Coaches
Along with a variety of coaching projects, we work with BAFCA to provide classes and qualifications for coaches and referees - Raising standards in the sport
Provide Equipment
We connect players and teams with brands from the United States and personalised, high quality merchandise.
WHERE IT ALL BEGAN
➤ HISTORY
DUKES WORLDWIDE
Founded 29 March 2017
In London, The Dukes began with a series of one-handed catch, and trick shot videos designed to raise awareness, which quickly gained an online following.
As interest grew, the team organised local flag football tournaments, workshops, and exciting events across the UK, promoting the sport and building a community.
We became known for our energetic and driven approach to flag football, turning our passion into a growing brand and community movement.
➤ WINS
2024: King Bowl | We Run The World | Youth European Championship for GB Under 15 2024 (Silver) | Youth European Championship for GB Under 17 Boys (Bronze)
2023: Big Bowl | Sportmunda | Youth European Championship for GB Under 17 Girls Gold | European Championship for GB Women's
2022: Dorado Bowl | Champions Bowl | Pink Bowl
MEET THE ATHLETES
Our star athletes are representing Dukes from around the world.
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ONE YARD AT A TIME
COACHING THE COACHES
We create coach development resources and comprehensive teaching materials to build practitioners and mentors for a brighter future.
FOSTERING ATHLETIC PLAY
We believe in working with schools and youth to install a passion for the sport, encourage genuine play, and teach teamwork.
GROWING THE GAME
We promote both contact/tackle and flag football participation because we know the sport has so much to teach and give to those willing to work at it.
SUPPORTING OUR STARS
A portion of our flag merchandise profits goes to sponsorship of our athletes in tournaments all over the world.